Nowadays, if you want your Internet marketing campaign to be a blast, you’ll need more than quality content. In terms of Facebook marketing, success is as dependent on distribution as it is on content. So how do you reach more Facebook users – and we don’t mean just anybody but your TARGET audience- to show your content?
Below are five Facebook advertising tips to help you maximize the benefits from your efforts:
1.Prioritize existing customers.
The more a prospect can relate to an ad, the more they will likely click it. Hence, you should always focus your efforts on your existing customers before anyone else. As they say, it’s always easier to retain old customers than get new ones. According to research, Facebook Custom Audiences can lead to soaring ROI. So instead of testing uncharted waters, start with territory you are already familiar with and where your message will likely be more relevant.
2.Bring ads to your fans.
Serving ads to your fans can boost your ROI by as much as 35% as opposed to non-fans. You might wonder why there is such a wide gap between these two audiences.
It’s quite simple: Like your custom audiences, they’re some of the best-qualified groups should focus on.
3. Take advantage of Facebook’s Power Editor tool.
Under your Ads Manager, you will find the “Power Editor,” which lets you make ads faster and more effective than ever before. Professional marketers use it to serve highly targeted ads, and it’s pretty simple to learn. Just spend time going over it before using it to gain advantage over your competitors.
4.Get to know your audience with Facebook’s Graph Search.
Facebook’s search is so much more powerful than you’d think. Using Graph Search, you can look for people, posts, and pages related to your keywords. It’s an efficient way of discovering more potential ad targets.
5.Nail down your target demographics using Audience Insights
Audience Insights gives you the opportunity to learn more about all kinds of Facebook users, such as a particular audience, people who are connected to your page, or all Facebook users. Go to “Demographics” to find helpful information, such as pages liked by your audience, their current locations, their household, their buying patterns, and activities they are usually interested in. This is just about the best place to begin narrowing down your Facebook ad target audience.